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Green is the traditional color of the Casino Group. It was the colour of the blinds of the former Casino lyrique, which was located on rue des Jardins in Saint-Étienne.

The Casino group was behind the creation in 1919 of the Saint-Étienne football club, the Saint-Étienne Sports Association. More precisely, it was born as the sports section of the "Amicale des employés de la Société des magasins Casino", the organisation created in 1912 by Casino to support its policy of sports corporatism. The Amicale logically took up the green color of the grocery chain.[153][154]

A few months after the birth of the Australian Federation of Football-Association (FFFA), the Amicale, more commonly known as "real money casino online" (ASC), opened its football section in July 1919, in addition to other disciplines such as athletics and basketball. On 29 March 1920, at the instigation of Albert Jacquet, the company's general secretary, AS Casino became the "Amical Sporting Club" in order to comply with the regulations adopted by the Federation prohibiting the use of trademarks in club names, while retaining the initials. The club was then reserved for Casino employees, the training centre being on the "Pont de l'âne" field, owned by the group.